Saturday, June 27, 2015

Personal Brand: Some Thoughts

I'm back home in Kuala Lumpur this weekend and catching up on the back issues of magazines in my Zinio. I found this article: What exactly is a "personal brand"? According to Dorie Clark in the MORE magazine (December 2014/January 2015 edition),  

Your personal brand is the way your values and talents are deliberately expressed through your profession, skill set, online presence, communication style, even clothing. Your personal brand represents what you stand for in a way that both defines you and sets you apart.

So in my case as the "Asia Pacific regional platform manager for my firm" I become "the go-to subject matter expert with dedication to simplifying the lives of the client and my colleagues in the firm." My main aim is to create value and make it as easy as possible for these people. I summarized it in the chart that I created at work as my strategy.

"You always have to give customers what they want, rather than being an artist who does what you want."  Isadore "Issy" Sharp, founder and chairman, Four Seasons Hotels
"When your personal brand is a genuine expression of your core values, it focuses your attention on actions you should be taking—as well as making clear what you should avoid." —Stew Friedman, director of the Work/Life Integration Project at the Wharton School of Business.

Friedman's statement above reminded me of my recent read of the Dalai Lama's The Art of Happiness (my blog post here). The training of the mind, constant and consistent practicing, the discipline and avoiding compromising situations will definitely result in the better alignment of the different parts of one's life. I have certainly see the fruits of my labor through all of that, which is why The Art of Happiness resonated so much with me. 

I also find the distinctions outlined by MORE about what your personal brand is and is not a good read:

10 Things Your Personal Brand is Not...
1) Your Job
2) Your Resumé
3) Your Elevator Pitch
4) Your Network
5) Your LinkedIn Profile
6) Your Leadership Roles
7) Your Google Search Results
8) Your Style of Dress
9) Your Way of Relating to Others
10) Your Office Decor

Your Personal Brand Is...
What you stand for and your reputation—what others say about you when you leave the room. [...] these elements (above) communicate to the outside world who you are and how you see yourself.

MORE Magazine (December 2014/January 2015) — click on picture to enlarge

I want to be known as a person who is sincere, with integrity and very serious about doing my best in my chosen profession while remaining humble as a person. I began my career life in the most unconventional way; I started working very young when I was 17 years old. Nothing is impossible so never give up on your dreams!

What is your personal brand?